I seek good design, mostly in the outdoor gear industry.
I look for specific features that accomplish needed tasks in new or better ways.
I will get knit-picky.
I try to judge every product on its own merits but I do have brand bias just like everyone else.
I believe in a free market, thus any brand should be free to steal ideas from any other brand, but it is our duty as customers to reward originality.
You get what you pay for, but diminishing returns hit early. Doubling the price may only increase performance by 10%, but if you want that 10% you have to cough it up.