For the most part I've tried to resist the temptation as I understand that you can always sell more graphic tees and hoodies then technical shells or down parkas, and these sales funded large R&D departments that quietly turned out quality products in smaller amounts, such as the North Face's Summit Series. As long as these quality, innovative products kept coming I could turn a blind eye to the deluge of cheap imports aimed at the Denali-fleece-and-Ugg-boot clad masses.
Well, at least for the time being I am formally withdrawing my support for North Face and jumping on the "they jumped the shark" bandwagon.
I don't have pictures to illustrate my point but a lot of this has slowly built up over the years as I've watched North Face's pack department slowly degrade. The Terra line for instance was a respectable, simple top loader for many years that died a slow death as it was weighed down with gimmicky features. The battle to keep the price point the same has seen a decrease in quality until now, when it seems more at home next to a Cabela's house brand pack then among the Gregoys and Ospreys of the market.
Maybe I'm just bitter over the changing market in general (Golite's laughable transition being a prime example) but I do hold out hope because even with many companies seeming to take leaps backward there are still more fantastic backpacks on the market then ever before, and more showing up every year. Just buy your backpacks from backpack companies and your hoodies from hoody companies and you'll be fine.