I don't like GORUCK.
The story of the garage start up, the dedication to American manufacturing, the fun extra products that pop up (1000d cordura tie? I can get behind that), all that is well and good. It's not even the high prices or the obnoxious cult-adherents purchasing their products that rubs me the wrong way, we've seen that all before (COUGH *kifaru*).
Its the packs.
I think they suck. I'm all for streamlining and simplifying, most of my favorite packs are quite simple and could even be simplified more, but with GORUCK I think too much was sacrificed at the alter of minimalism.
No sternum strap?
No compression straps?
Any color as long as it's black?
I'm not fan of panel loaders, I know that is just a personal preference, but why build a backpack and go on and on and on about its durability and design it to be one zipper failure away from spewing your stuff on the ground? It's not even as beefy a zipper as some other pack makers use (looks like a #8, I'd bet dollars to donuts it's not a #10 like HPG or Kifaru). Go look at a Pointman, Ute, or even a Trizip, none of them leave you completely out of luck in the case of a zipper failure.
It's a 1000d cordura backpack with beefy stitching. It's not really going to be any tougher then any other 1000d cordura backpack on the market with beefy stitching. It's going to be as tough as its weakest components, zippers and hardware being my guess.
I'm also not going to buy the line that a relative newcomer to backpack design (with no prior manufacturing or textiles experience) is going to be able to design intrinsic durability improvements into the bags themselves. Go look at HPG's judicious use of hypalon, or read about Mystery Ranch's differentially cut double pack bottoms if you want to see what that looks like, Evan and Dana have been mulling over backpack design for years (not to leave out Patrick Smith, but I think he has more of a "brute force" design ethos that seems to have worked just fine).
Interestingly enough, I see many parallels between the cult of GORUCK and the oddly passionate attachment I used to see people express for their Kifaru E&E packs: Both offer very little value added over other generic backpacks at a much steeper price.
And the price. I'm used to paying extra for quality American made products, but even the GORUCK guys will admit $295 is pretty steep for such a simple bag (the GR1). What does the same money get you from other quality, American pack companies?
Mystery Ranch Big Sky/Dragon Slayer/Sweetpea:
HPG Umlindi+Prairie belt:
But despite all this I do have something very positive to say about GORUCK. A tumblr post led me to this:
The State of GORUCK: Edition 3
Jason needs an editor and some shorter sentences, but scroll down and you'll find this:
But seriously, I'd rather have a Blackhawk! 3 day then a GR1, and that's saying something.