I don't know if it's just because I'm looking more or if increased use and the law of averages is taking affect, but I'm seeing more and more silly products coming out of Kickstarter these days.
The gimmick is strong with this one.
I think a lot of Kickstarter failures occur from taking good ideas but using poor manufacturing or horrible materials choices. The problem with this product is not the pack or the hammock, which by all indications look above-average for Chinacrap, but the very idea that there is an advantage to combining two separate items into one. Why not go to REI and pick out the pack that fits you the best, and then wander over a couple isles and buy an ENO hammock? Then you can use one without the other, with no weight or price penalty.
Just like those "as seen on TV" products the main sales pitch seems to be to make something that is not hard at all (pulling a hammock out of a backpack and pitching it) look like some huge hassle that needs to be streamlined.
It does not.
Unlike the self-proclaimed capitalists that are quick to say "if you don't like it, don't buy it" or to proclaim that more competition is always better, I see every silly, gimmicky product as a waste of time, energy, resources and attention that could have been spent on real innovation or improving existing products in small ways. By distracting consumer dollars away from producers of truly excellent products, buyers are hampering these company's ability to invest in future product development, and thus cheating themselves out of more, better, awesome stuff.